THE Wall Street Journal  mcgarry bowen . ny

We teamed up with McGarry Bowen on the new anthem commercial for The Wall Street Journal spot to accompany their new multimedia campaign. Highlighting the papers new direction of color images and expanded editorial focus, the agency came up with the concept for "Live In The Know". Using the famous masthead as the foundation for spot, we made a conscious effort to find the right still images in which we could explore different type animations, techniques and edits. keeping the focus on lines like "The Real Street Journal", "The Local Street Journal", etc. we came up with a visual language that has the right emotion.