westin  brand essence  starwood hotels . ny

Direction, Design, Animation and Editorial by The Wilderness

Attention to detail makes the difference. Westin Hotels and Resorts embody this. So, when The Wilderness articulated Westin’s new tag-line, “A Better You”, we focused on the details. Based on the theme of “Wellness”, in a series of cinematic vignettes and on foundations of macro photography - using type and thoughtful sound design, we create bold, saturated and elegant expressions. At each moment, our actors revel as they ‘sleep well’, ‘eat well’ and ‘play well’. The unifying character in our narrative, what makes this campaign effective, is Westin the place, the real main character of our story. Shot on location, Westin is the underlying facilitator. It is the consistent backdrop. It is the trusted curator of how wellness happens.

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