Directed and Produced by The Wilderness
For this spec spot, we wanted to create a sense of open air, general ease but combine it with a bit of drama as the spot moves from day into night. We took hundreds of photos to come of with the right combination in which we would be able to convey this vibe and feeling. In the end, we decided to juxtapose the the type, which is connected and intertwined and place it against the vast sky. Using subtle sound affects, authentic to the city, we end up feeling feeling like we are in a serene dream world.