verizon fascinate mcgarry bowen . ny
This spot for the Samsung Fascinate was strongly influenced by design and direction for the music video Sleepyhead, by Passion Pit. Our objective was to highlight the features, screen and look of the phone while displaying it in a unique and unexpected environment. We built several rigs for the phones, lights (disco sticks!) and particles (baby power, glitter, dust). The post phase was straight forward compositing of many textural layers and content. The end result is a cool product spot that is colorful, polished yet authentic and material.