verizon back to school mcgarry bowen . ny
This back to school ad for Verizon was meant to capture the positive role that mobile technology can play in organizing our lives and enhancing our educational, familial and social relationships. The phones serve as the visual bridge between the different aspects of the protagonists life. The phones were animated in stop-motion in order to create a dynamic, poppy, and tactile vibe. The video content was composited, tracked and looped using After Effects. The end result is a streamlined, singular story of a day in the life.