target freeskiing fellow . mn
Approached by Target to showcase Free-Skiing, a bourgeoning winter sport for the Olympics, The Wilderness went whole hog in their devotion to making this incredible new exposition sport a tangible reality for the committees, athletes and spectators et.al..
What does that mean? It means packing up the cameras - The VHS, Beta SP, High 8 - you name it. It also means high altitude - and even higher expectations. Thanks to the talented athletes we worked closely with we came home with a jaw-dropping window into one of the world’s most breathtaking sports… Free-Skiing. Our multi-media approach to filming allowed us to use framing, light and format to showcase not only the athletes but the incredible environments where they compete and most importantly… play. Post-Production - as always, was the icing, as custom designed graphics and final color correction bring this stunning expose together.
We took the interview footage, shot in Aspen, and created this spot that showcases the 3 top athletes in the sport of Free-Skiing.