target freeskiing fellow . mn
Direction, Design, Editorial and Finish by The Wilderness
Tasked with creating a short film explaining the finer points of Freeskiing to a new global audience for Olympic sponsors Target, The Wilderness eagerly obliged. Of course, our first step was to get out to Aspen for some in-depth research. And in between intense fact finding runs, we managed to catch some of the top American Freeskiers in their natural habitat. Our final piece utilized everything from stock footage, to VHS home videos, to interviews and graphics to educate sports fans.
Special thanks to our clients, Fellow and Target. It was their collaborative approach to supporting the Olympic athletes that enabled us the creative freedom to produce this sweet video. One that shows the world why Freeskiing is so rad!