Sprout  manifesto  mono . mn

Design, Direction, Editorial & Finish by The Wilderness 

This manifesto from The Wilderness is the first motion piece to unveil Sprout’s new branding campaign. Working with the agency Mono, armed with Sprout’s mission statement “Free to Grow” and guiding philosophies such as celebrating the extraordinary in the ordinary and embracing life’s imperfections,The Wilderness jumped in on the ground floor. From the start we set out to merge Sprout’s connotation, its iconography, and, its mission. What results are live action shots mixed with animation and whimsical stop-motion, bringing “everyday activities and objects” to life. 

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sprout  mneomonic  mono, mn

Design and Animation by The Wilderness

This mnemonic from The Wilderness is the first motion piece to unveil Sprout’s new branding campaign. Working with the agency Mono, armed with Sprout’s mission statement “Free to Grow!” and guiding philosophies such as celebrating the extraordinary in the ordinary and embracing life’s imperfections,The Wilderness jumped in on the ground floor. From the start we set out to merge Sprout’s connotation, its iconography, and, its mission. What results are live action shots that bookend an intricate yet whimsical stop motion, bringing thousands of “everyday items” to life. For those who know our work, you can understand the excitement and attention to detail we brought to this piece. Extraordinary imperfection writ large.

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