seun kuti rise knitting factory records . ny
Direction, Design, Effects and Editorial by The Wilderness
This video for Seun Kuti was the result of a very successful collaboration between us, Seun himself and the choreographer, Maija Garcia. Our goal was to symbolically capture the intensity and harshness of the current conflicts in Africa while creating a sense of hope and passion through a narrative progression in our style of shooting, set dressing and the style of dance. We wheat pasted icons such as guns, diamonds, and oil rigs to display the different forms that oppression is taking across Africa. we cultivated a hand made aesthetic of positive Africa by working with artist Maya Hayuk, who specializes in large format murals. The artwork, hand held footage (inspired by 70's Afro-pop videos) and choreography symbolize rising up, changing, unifying, and bringing peace to Africa which is Seun's call to action.