http://www.thewildernessinc.com The Wilderness Mon, 31 Oct 2011 07:22:54 +0000 http://www.thewildernessinc.com en http://thewildernessinc.com/wilkes-university http://thewildernessinc.com/following/thewildernessinc.com/wilkes-university Mon, 31 Oct 2011 07:22:54 +0000 The Wilderness 2228696 wilkes university "ARMY OF COLONELS" 160 over 90 direction, editorial, animation & finish by THE WILDERNESS how does one go about visually concepting a commercial for WILKES UNIVERSITY? we tossed around a few ideas and decided the best solution was to head down there and take a look around! this look around comprised of two cameras shooting tons and tons of sequences that in the edit, gave us the flexibility and freedom to play with the pacing and timings of the key points. the spot uses a combination of general exterior and specific interior imagery to show a well rounded WILKES UNIVERSITY experience. in the edit, we built an intentional arch that is emphasized by tracked type animations and subtle details. http://thewildernessinc.com/red-dead-redemption http://thewildernessinc.com/following/thewildernessinc.com/red-dead-redemption Tue, 18 Oct 2011 14:39:57 +0000 The Wilderness 2167014 "RED DEAD REDEPTION" rockstar games design, animation & editorial by THE WILDERNESS http://thewildernessinc.com/puma http://thewildernessinc.com/following/thewildernessinc.com/puma Tue, 18 Oct 2011 14:34:39 +0000 The Wilderness 2166988 puma "SOCCER" gyro design, animation, editorial & finish by THE WILDERNESS http://thewildernessinc.com/indy http://thewildernessinc.com/following/thewildernessinc.com/indy Tue, 18 Oct 2011 14:22:11 +0000 The Wilderness 2166926 indy "VERSUS" gyro design, animation & editorial by THE WILDERNESS http://thewildernessinc.com/soundcloud http://thewildernessinc.com/following/thewildernessinc.com/soundcloud Fri, 14 Oct 2011 17:17:58 +0000 The Wilderness 2149827 soundcloud "SOUND" direction, design, animation, editorial, finish and sound design by THE WILDERNESS when soundcloud asked us to make a video about sound we turned to the experts, the people who think about sound, every day. starting from one question, “what is sound?”, we enlisted moby, imogen heap, marytn ware, jad abumrad, sal principato and tim exile for their insight. wanting to use the natural sounds from the world around us, we decided to shoot the interviews outdoors where a plane passing by or a bus going around the corner would direct the discussions in new and unscripted directions. wanting to create a film that allowed the audience to breathe in the narrative, we created three chapters: what is sound, sound around you, and a call to listen. to push our concept of an “open” experience, we cut the conversations together combining simple line illustrations and additional exterior compositions. for the sound design, we worked with a sound designer to craft the chapters into a sonic narrative that integrates the ambient noises with clean accompanying tones that round out the story. http://thewildernessinc.com/baby-carrots http://thewildernessinc.com/following/thewildernessinc.com/baby-carrots Thu, 06 Oct 2011 16:54:33 +0000 The Wilderness 2109948 baby carrots "INDULGENCE" crispin porter bogusky design & animation by THE WILDERNESS http://thewildernessinc.com/american-express http://thewildernessinc.com/following/thewildernessinc.com/american-express Thu, 06 Oct 2011 16:52:16 +0000 The Wilderness 2109931 american express "PASSAGE" ogilvy & mather design, editorial, composite & finish by THE WILDERNESS for this american express commercial "PASSAGE", we decided to hit the archives in order to design a comprehensive commercial to celebrate the life of lady liberty. after scouring through hours and hours of footage, we chose the best clips from each decade and created a seamless edit. lady liberty stays center stage anchoring the commercial while clouds, rain, snow, boats, and fireworks effortlessly pass through the frame. http://thewildernessinc.com/reebok-1 http://thewildernessinc.com/following/thewildernessinc.com/reebok-1 Thu, 06 Oct 2011 16:43:54 +0000 The Wilderness 2109892 reebok "I AM WHAT I AM" mcgarry bowen directed by jake scott RSA film titles designed, shot & composited by THE WILDERNESS collaborating with mcgarry bowen, this commercial was the first of a two part series for the reebok "I AM WHAT I AM" campaign. wanting to play off the elements of the earth, we decided to start exploring water and different ways to incorporate it into the titles. our first step for the design was playing with a bunch of different materials: ink, milk, conte crayons, hair dryers, acetate, graphite to name a few. after concocting the perfect recipe we entered into step two which was to start shooting tests and after finding the right solution, we got out the bolex to shoot the finals. for the composite, we decided to play with scale and perspective in addition to pushing the grittiness of the live-action location. http://thewildernessinc.com/miracle-whip-1 http://thewildernessinc.com/following/thewildernessinc.com/miracle-whip-1 Tue, 04 Oct 2011 21:37:19 +0000 The Wilderness 2100404 miracle whip "ARE YOU MW?" mcgarry bowen design, animation & visual effects by THE WILDERNESS http://thewildernessinc.com/groundhog-s-day-card http://thewildernessinc.com/following/thewildernessinc.com/groundhog-s-day-card Tue, 04 Oct 2011 21:35:53 +0000 The Wilderness 2100388 direction, design & animation by THE WILDERNESS to celebrate one of our favorite holidays, groundhog's day, we decided to start with a bunch of construction paper and scissors inspired by the people of punxsutawney, pa. we had a blast making this ecard and hope you enjoy it too!