hewlett packard mcgarry bowen . ny
The Wilderness was asked by Mcgarry Bowen to explore the new HP logo. In the end we tried a thousand iterations but are most proud of these: graphic meat autopsy, asimple hand design and translucent paper. In the end they never changed the logo but we are so proud of the work we did and want you to see it. Most of the time we find it's about the exploratory process that we have the most fun with.