Target - Freeskiing

The Wilderness was tasked with creating a short film that explained the trickier points of Freeskiing to a new global audience by sponsor Target. Of course, our first step was to get out to Aspen for some in-depth research. And in between intense fact gathering runs, we managed to catch some of the top American Freeskiers in their natural habitat. Our final piece utilized everything from stock footage, to VHS home videos, to interviews and graphics to educate consumers.

The clients (including Minneapolis-based agency Fellow) were over-joyed, and the world is now clear about the difference between hot-dogging and half-piping.